The total value of the European DIY retail sector is valued at €368 billion in 2023. 15.2% of this was generated through e-commerce, amounting to 56 billion euros. The share of e-commerce in the market is estimated to increase by 18% by 2025 and reach 66 billion euros.
These data are based on a new report published by Cross-Border Commerce Europe. The platform predicts that Europe's general DIY retail market will grow by 1.25% annually, reaching €380 billion by 2025. The overall market remains stagnant due to macroeconomic stagnation and inflation.
Online DIY market will increase by 18%
However, the European online DIY market is expected to grow even more strongly. By 2025 its value is expected to be 66 billion euros, which is an 18% increase compared to 2023. This growth is supported by markets and DIY specialty retailers. By 2025, online share of the DIY market is expected to be 17%.
In 2023, cross-border DIY share will be 23.5%
According to the report, the market share of pure online competitors increased in 2023. Therefore, traditional DIY sellers had to prioritize cross-border e-commerce strategies.
The cross-border DIY market is valued at €13.25 billion in 2023.
Last year, the cross-border e-commerce DIY market was valued at €13.25 billion. This represents 23.5% of all online sales in the DIY sector. This share is expected to reach 30% and €19.8 billion by 2025.