Dubai: When it comes to grooming, Ramadan is all about skin care, DIY beauty solutions and fragrances, Orfa Messaoudi, chief digital marketing officer at L'Oréal Middle East, tells Arab News, highlighting the beauty giant's holy month. shared insights from regional perspectives.
DIY
“During Ramadan, there is an increased interest in natural and homemade beauty treatments,” Messaoudi said.
“Additionally, DIY hair serum recipes are gaining traction on platforms such as TikTok. Hashtags related to these treatments have garnered millions of views during Ramadan 2023, driving widespread interest.” The simplicity and accessibility of these DIY treatments have made them particularly popular, coinciding with this holy month's focus on purity and self-care. “I'm looking for a daily life that doesn't cost me,” she added.
natural makeup
According to Messaoudi, “Makeup trends during Ramadan 2023 include clean makeup, earthy and nude-toned eyeshadow, and a skin focus for a glassy glow.” It included nourishing makeup.”
“This preference for simplicity is particularly driven by the association with purity during times of prayer, leading many to opt for lightweight, waterproof makeup that can withstand water.” She added about the process of cleansing oneself before.
Commitment to fragrance
“Saudi consumers have unique tastes when it comes to fragrances, favoring traditional Arabic scents, especially oud and musk,” Messaoudi explains, adding that “DIY fragrances are also popular during Ramadan in Saudi Arabia. “Techniques to make scents last longer are also becoming popular.” It has effects such as mixing oils and fragrances and conditioning the skin. ”
Messaoudi said local scents also accounted for the majority of online searches during Ramadan, with a focus on local brands and scent types.
“Oud had the most mentions, accounting for 32 percent of all conversations, while incense accounted for 15 percent of all mentions during Ramadan last year,” she said.
skin care and hair care
Messaoudi emphasized that there is an increased focus on skin care habits ahead of Eid, as many people experience dry skin and hair during Ramadan.
“Demand for dermatology brands is increasing, with mentions such as Vichy making up the majority. For dry skin, heavy creams are recommended, while for hair problems, both over-the-counter treatments and natural remedies are available. Natural ingredients such as sidr, honey and rosemary are popular in DIY hair masks, reflecting the growing interest in natural beauty. For example, in Ramadan (2023), honey ” related searches increased by 60% and purchases of the Garnier Honey Treasures franchise increased. ”
Fighting sleep deprivation
“Lack of sleep during Ramadan has led to increased interest in nighttime skin care, with more people focusing on fighting fatigue and dark circles.Clinical treatments such as microneedling on facial skin are also becoming a trend. , and some men are also joining this trend,” Messaoudi said.
ramadan box set
“During this period, interest in Ramadan beauty boxes and mini sizes has increased significantly, reflecting consumer preferences for convenient and curated beauty solutions for the Ramadan season,” said Messaoudi. pointed out.