Global performance marketing agency NP Digital has appointed Chris Casey (pictured left) as its new head of APAC SEO, adding several senior hires to its Malaysia team as part of its continued expansion within the APAC region. I did.
Casey brings over 12 years of extensive experience leading SEO teams across agency and in-house settings in the US, Australia, and Asia. His expertise ranges from working with big-name brands such as Expedia, Travelocity, NAB, Suncorp, and Nissan to leading in-house SEO efforts for his e-commerce marketplace, Redbubble.
Casey's proven track record in growing organic awareness and passion for developing bespoke strategies aligns perfectly with NP Digital's vision for the APAC region.
In his new role, he will spearhead NP Digital's search engine optimization efforts across the APAC region, driving growth and increasing brand awareness.
His deep understanding of the nuances of the APAC market, combined with his innovative approach to SEO, further positions NP Digital as the go-to partner for businesses looking to maximize their online presence. It will increase.
“I am excited to have the opportunity to join NP Digital and drive impactful SEO strategies that advance our clients’ businesses in the vibrant APAC market. , we look forward to delivering innovative solutions that exceed our clients' expectations and drive organic growth,” said Casey.
In addition to Casey, NP Digital welcomes Arjun Singh, Rizwan Kamil, Keith Ho and Lee Weiye to its Malaysian management team, bringing a wealth of experience and expertise in their respective roles.
Mr. Singh will take the helm as Group Account Director, leading strategic initiatives and developing innovative digital marketing strategies aimed at maximizing customer benefits through collaborative efforts.
Meanwhile, as Head of Performance Marketing APAC, Kamil spearheads the strategic direction and execution of digital marketing campaigns to deliver tangible business results for clients.
In his role as strategic leader, Mr. Ho will focus on new business, particularly sales, and support existing accounts while overseeing award applications and strategic initiatives. As Senior SEO Manager, Mr. Lee will drive his SEO efforts for NP Digital in Malaysia and his APAC region, with a focus on strategy development, implementation, analysis and customer satisfaction.
“We are excited to welcome Shin, Kamil, Ho and Lee to the NP Digital family,” said Melissa Chen, Country Manager of NP Digital Malaysia. “Their extensive experience and expertise will be invaluable as we continue to expand our presence and deliver superior results for our clients in Asia Pacific.”
This comes several months after NP Digital strengthened its presence in APAC with senior hires in Hong Kong and Malaysia, including the appointment of Gary Chan as general manager for Hong Kong and Taiwan.
Meanwhile, Melissa Cheng has been appointed country manager for Malaysia. Both will report to Dan Kalinski, her Managing Director for APAC at NP Digital.
As demand for innovative, results-driven marketing solutions continues to soar across the Asia Pacific region, NP Digital strives to be at the forefront, pioneering cutting-edge strategies tailored to the unique needs of diverse businesses and industries. I am.
Related article:
NP Digital opens SEA regional office in Singapore and appoints MD
NP Digital establishes regional office in Hong Kong as part of APAC expansion