TikTok pays creators to create content around trending search terms on the app. Creators are paid based on how well their content matches what TikTok users are searching for. This is one of his four core metrics for the company's new monetization program, the Creator Rewards Program.
TikTok wants people to use the app as a video search engine
TikTok debuted as a short-form video platform, but quickly evolved into a video-centric social media app. You can post short and long videos, chat and interact with other users. The company, which is owned by Chinese company ByteDance, is currently aiming to expand into search engines. Industry observers are already betting that the company will compete with Google's core strengths within the next few years.
A new monetization option for TikTok creators could be a move toward that goal. TikTok's “search value” is a metric that determines how well a video matches popular search terms on the app. Creators who create more videos about trending searches have higher search value and can earn more money. Creator Search Insights helps you find trending search terms.
“With these insights, creators can source inspiration for their content, tailor their creative strategies to their audience's interests, and create content that people want to see more of,” TikTok said in an official press release. ” he said. But the company likely has a larger goal of encouraging videos on trending topics. This measure could help limit people's use of Google for online searches.
For example, if you search for “best vacuum cleaner repair shop in New York City” on TikTok and don't find any related videos, you'll probably go to Google or another platform. TikTok leverages its search value to encourage creators to create videos about everything people search for. As a creator, you may want to step out of your comfort zone. Over time, the platform is likely to acquire a strong collection of videos on specific topics from different creators.
TikTok's Creator Rewards Program Recognizes Originality and Engagement
Search value is one of the four main metrics TikTok uses to determine how much it pays creators. The other three are originality, play time, and engagement. The more unique or original your content is, the more money you can make. TikTok also checks the play time and completion rate of your videos. Viewer engagement such as likes, comments, and shares also has high value.
To be eligible for the Creator Rewards Program, TikTok creators must be 18 years or older and have at least 10,000 followers with at least 100,000 views in the past 30 days. TikTok also requires creators to “have a personal account in good standing with the program.” The new program will “automatically reward creators based on their account's ad value, determined by the amount of time their community views ads.”
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March 19, 2024