- Google is rolling out its first March core update of the year. This update is much larger and more complex than some previous core updates.
- In this article, we will review the contents of the core update.
Google is releasing the March 2024 Core Update, the first core update of the year. This may cause some business owners and their SEO experts to have sleepless nights. Updates aimed at improving search quality have already begun to be implemented from March 5, 2024.
In addition to improving search quality, Google is focusing on some spam updates in this release. Additionally, search engines' helpful content systems are now incorporated into their overall ranking systems. Additionally, the company announced a number of new and updated spam policies, enforced through both manual actions and automated algorithms.
A bigger core update than before
The March Core Update is expected to be larger and more complex than some previous updates, and will be rolled out over the course of a month. according to Elizabeth Tucker, Google's director of product management for search, said the update aims to reduce the amount of useless and unoriginal content in Google search results by 40%.
Multiple systems will be updated and released during this update. Additionally, unlike some previous core updates, this one focuses on updating and enhancing several components across the core system. Therefore, it is expected that the rankings will fluctuate more than normal core updates.
Google says the update improves how it recognizes which web pages have a bad user experience, have unhelpful content, and feel like they were created just for search engines, not humans. It is said that there is.
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Helpful content updates will be incorporated into core updates
The search engine giant will also stop announcing separate helpful content updates as the helpful content system becomes part of the core update system. The September 2023 update affected many websites, but the March update may bring some relief to those websites.
So what should businesses do if a core update affects their rankings? Simple! ! Write content that helps people, not search engines. Plus, as long as you're creating original content that helps people, you don't have to worry too much.
Google releases spam update along with core update
Along with the March 2024 core update, Google will also release several spam and spam policy updates. Two of these updates are expected to result in both manual and automatic actions. Spam updates that exploit a site's reputation will be published after two months. The two updates that lead to manual and automatic actions are:
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Large Content Abuse Search Spam
This is an update to the previous “Spam-like Auto-Generated Content” policy. This update now includes all ways to create content at scale for the sole purpose of ranking in search. Essentially, Google will go against its guidelines and consider generating content at scale using manual, automation, or a combination of both for the sole purpose of improving rankings.
Examples of this kind of spam include pages that pretend to have answers to popular searches but don't provide useful content, i.e. pages that claim to answer a specific question and then lure viewers with low-quality content. These are pages that guide you and never answer your questions. .
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Expired domain abuse spam
Google will now consider the act of purchasing expired domains and reusing them for the sole purpose of boosting search engine rankings for low-quality content (also known as expired domain abuse) as spam. This update focuses on reducing this practice. This week, Google will begin taking action against this abuse through both manual enforcement and algorithmic spam systems.
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Abuse of site reputation
Google also has a policy against site reputation abuse, or “parasite SEO,” where websites host low-quality content from third parties. This is done to piggyback on the ranking factors of third-party websites.
The new policy considers third-party content created and published primarily to rank higher without close monitoring by the site owner as spam. However, all Third Party Content is not considered a violation. Only content that is hosted without close monitoring and intended to manipulate search rankings is considered spam.
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how to prepare
SEO professionals and organizations should pay attention to core updates, as ranking changes can occur. However, if you follow Google's guidelines, you don't need to worry too much. If not, it's time to refrain from cheating and focus more on creating useful content and providing value to your audience.
What do you think about Google's latest core update? Share it with us Facebook, Xor linkedin. We look forward to hearing from you!
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