Tinder has launched a new campaign in South Korea featuring four videos starring award-winning actress Jeon Jong-seo. The campaign, titled “There's no wrong choice, Tinder,” aims to showcase stories shared by his Tinder users in South Korea and encourage authenticity, confidence and choice in all its forms, he said. says Tinder.
Based on Tinder's brand message in Korea, the campaign video series explores Gen Z's sense of honesty and authenticity through the true story of Korean rising star Jeong, an actress best known for her role in “Money Heist: Korea – Joint Economic Area.” The spotlight is on exploration. , “The Burning” and “The Call.”
The brand says the campaign celebrates the diversity of relationships and respect for all choices through relatable stories.
In the first campaign video, Jeon Jong-seo, who is currently starring in the first K-drama romantic comedy, “Wedding Impossible,'' shows off her secrets while promising to share every aspect of herself as an actress and as an individual. It shows off her unique personality.
Whether it's love, friendship or an undefined relationship, the following three campaign videos (Title: Cafe, Travel, and Best Friends) A true story of a Korean user who found new connections on Tinder, showing how anyone can find love or friends on Tinder.
The campaign is inspired by the new generation of Gen Z daters. According to his 2023 “Year in Swipe” report on Tinder, Gen Z values getting to know the “main character” energy and expressing themselves.
In Tinder's 2023 Future of Dating report, 64% of young singles say they're willing to put themselves in awkward situations as long as they're honest with themselves, and 86% say what's the most important thing they look for in a match The answer is yes. People who are happy with being themselves.
75% of young singles believe their generation is challenging the dating and relationship standards inherited from previous generations, such as “hard to get” and “defining relationships.” , and instead believe they are making more confident and healthier choices when it comes to dating.
“Tinder's latest brand campaign in Korea celebrates the self-expression and authenticity of this generation,” said Daniel Kim, vice president of marketing for Tinder Asia.
“At Tinder, we're passionate about creating a space where everyone can embrace and celebrate who they are, and feel free to show their true selves. With this new local campaign, We are proud to champion authenticity as the foundation of meaningful relationships.”
“No Wrong Choice, Tinder” in South Korea follows Tinder's first local “It Starts With A Swipe” campaign in Southeast Asia, which debuted in Vietnam and highlights how this generation of young adult singles has unlimited possibilities. It shows that you are exploring.
Japan's “Love Is With Others'' brand campaign similarly celebrates young people who seek new possibilities, encouraging them to seek out joy, laughter, and sadness together with others, and to make each day special with new encounters. Masu.