Billboard Women in Music 2024
Years after Elvis Presley and Tupac Shakur's holograms, another celebrity is coming back from the dead – this time through AI.
Soul Machines, which develops AI-powered “digital people,” announced Friday that Digital Marilyn, which uses Marilyn Monroe's likeness to offer “unique and personalized engagement opportunities for both fans and brands,” Announced a partnership with Authentic Brands Group.
Authentic acquired Monroe's intellectual property in 2011 after it was sold by Anna Strasberg, wife of Monroe's late acting teacher Lee Strasberg. Monroe had left most of his estate to Lee in his will.
Digital Marilyn is said to “use advanced natural language processing, deep learning, and GPT 3.5 to interact with fans in real time.” She responds in Marilyn's voice and her love, sharing anecdotes about the late star and “delivering a personal greeting, too.”
“This collaboration demonstrates the transformative power of AI to connect brands and consumers,” Soul Machines co-founder and CEO Greg Cross said in a statement. “Digital Marilyn showcases our biological AI, bringing iconic personalities to life through engaging dialogue and emotional intelligence. It's more than just nostalgia. It's a glimpse into the future of immersive interactions. can.”
Digital Marilyn's exclusive first look was released on the same day as the announcement at SXSW in Austin, Texas.
“Marilyn Monroe remains a timeless icon, inspiring generations with her talent, charisma and enduring legacy,” said Executive Vice President of Entertainment, Authentic Brands Group. , said Dana Carpenter. “We are thrilled to partner with Soul Machines, whose cutting-edge technology is perfect to bring Marilyn to life in the AI era. Marilyn Monroe can never be replaced or duplicated, but digital Marilyn offers exciting possibilities for multiple generations of fans to engage with her in entirely new ways and develop a deeper connection and appreciation for her enduring spirit and the mark she left on the world.”
Founded in 2016 by Cross and Mark Sager, Soul Machines has created digital celebrities such as Carmelo Anthony, Jack Nicklaus, Mark Tuan, and Francis Ngannou.
Following the news, many social media users criticized the development.
AI and its role in the entertainment industry was a hot topic during last year's double actor and writer strike. Although unions have negotiated agreements aimed at protecting members from technology, OpenAI's Sora has recently raised new concerns. The Sam Altman-led company's technology, announced last month, can produce high-quality video of complex scenes.
talk to hollywood reporterTyler Perry revealed that he paused plans for an $800 million expansion of his Atlanta studio after seeing this technology.
“It's one thing to be told it can do all these things, but to actually see what it does was shocking,” he said.
As a business owner, he recognizes the opportunities presented by AI, but also worries about what the technology means for the entertainment industry.
“We need some regulation to protect us,” he said. “If we didn’t, I don’t know how we would survive.”
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