At Next.js, SEO (Search Engine Optimization) plays a key role in helping your website rank high on search engine results pages (SERPs) and attract organic traffic. Here's his introductory guide to SEO with Next.js:
- page title (
<title>
): to define a unique and descriptive title for each page.<Head>
components fromnext/head
. This is important because search engines use page titles to understand your content and display it in search results.
// page/index.tsximport Head from 'next/head';
const MyPage = () => (
<>
<Head>
<title>My Page Title</title>
</Head>
<div>
{/* Page content */}
</div>
</>
);
export default MyPage;
2. Meta description: Include a concise and relevant meta description on each page. This provides an overview of the page's content and can affect click-through rates from search results.
<Head>
<meta name="description" content="Description of the page" />
</Head>
3. Open Graph (OG) and Twitter Cards: Use Open Graph and Twitter Card meta tags to control how your content appears when shared on social media platforms.
<Head>
<meta property="og:title" content="Title of the Open Graph story" />
<meta property="og:description" content="Description that will show in the preview" />
<meta property="og:image" content="URL of the image" />
<meta property="og:url" content="URL of the webpage" />
<meta name="twitter:card" content="summary_large_image" />
</Head>
How to use next-seo
For Next.js projects, you first need to install a package.
npm install next-seo
# or
yarn add next-seo
Create an SEO component.
// components/SEO.jsimport { DefaultSeo } from 'next-seo';
const SEO = () => (
<DefaultSeo
title="My Next.js App"
description="This is a Next.js app with SEO support"
openGraph={{
type: 'website',
url: 'https://example.com',
site_name: 'My Next.js App',
}}
/>
);
export default SEO;
- Include SEO components on your pages.
// pages/index.jsimport SEO from '../components/SEO';
const Home = () => (
<>
<SEO />
<div>
{/* Your homepage content */}
</div>
</>
);
export default Home;
2. Set up SEO for individual pages.
// pages/about.jsimport { NextSeo } from 'next-seo';
const About = () => (
<>
<NextSeo
title="About Us"
description="Learn more about our company"
openGraph={{
type: 'website',
url: 'https://example.com/about',
title: 'About Us',
description: 'Learn more about our company',
}}
/>
<div>
{/* Your about page content */}
</div>
</>
);
export default About;
and next-seo
allows you to easily configure SEO settings such as title, description, and open graph tags for each page in your Next.js application.
also use JSON-LD Next.js (JavaScript object representation of linked data) on the page <Head>
Components that use next/head
module. JSON-LD A structured data format used to provide search engines with information about web pages and their content.
- Create a JSON-LD Scripts with structured data:
// components/JSONLD.jsconst JSONLD = ({ data }) => (
<script
type="application/ld+json"
dangerouslySetInnerHTML={{ __html: JSON.stringify(data) }}
/>
);
export default JSONLD;
2. Include JSON-LD Components within the page:
// pages/index.jsimport Head from 'next/head';
import JSONLD from '../components/JSONLD';
const Home = () => {
const structuredData = {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company Name",
"url": "https://yourwebsite.com",
"logo": "https://yourwebsite.com/logo.png",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-234-567-8910",
"contactType": "customer service"
}
};
return (
<>
<Head>
<title>Home Page</title>
</Head>
<JSONLD data={structuredData} />
<div>
{/* Your homepage content */}
</div>
</>
);
};
export default Home;
In this example, structuredData
The object contains JSON-LD data that represents your organization. Tailor your data according to your needs and the type of structured data you want to include.
To validate JSON-LD structured data on your website, especially for search engine optimization (SEO) purposes, you can use Google's Structured Data Testing Tool or Rich Results Testing. These tools help ensure that your JSON-LD is properly formatted and provides search engines with the information they need to understand your content. Here's how:
- Go to Structured Data Testing Tools.
- Enter the URL of the page you want to test or paste the JSON-LD code directly into the tool.
- Click Run Test to analyze your structured data.
- This tool displays any errors, warnings, or suggestions related to JSON-LD markup.
use next-seo
Adding Next.js to your application has several SEO (search engine optimization) benefits, increasing your website's visibility in search engine results. The main benefits are:
- Manage your SEO metadata easily:
next-seo
You can define SEO metadata such as title, description, canonical URL, and Open Graph (OG) tags for each page in your Next.js application. This allows you to easily customize metadata for different pages and improve search engine visibility.
2.Structured data support: next-seo
supports adding structured data (JSON-LD) to pages. This helps search engines better understand the content and context of your page. This enhances search results such as rich snippets and knowledge panels, increasing click-through rates.