Is there anyone who doesn't know how this spring feels? Under the warm sunlight, both nature and people awaken to new life. In typical fashion from Hornback, the famous European gardening and home improvement chain, this translates into films such as: An adult male struggles to hatch from a giant cocoon and is welcomed into the world, staggering around like a newborn foal. People with the same aspirations come together to garden. The message “Every spring is a new beginning” is finally revealed in this truly magical place.
HeimatTBWA\ agency tells this story with such light humor and attention to detail that the viewer immediately feels a sense of longing for this place of pure nature. And no matter how whimsical, cheerful, or unexpected the occasion may be, the feeling that spring has a cleansing, refreshing power unlike any other season is surely true for everyone. is. This isn't just limited to gardening, the desire for a fresh start seems to be everywhere. “As a brand, it is our stated goal to meet the aspirations of our customers with typical Hornback drive, whether in gardening projects or in real life,” says Thomas Schnaitman, Head of International Brands at Hornback. .
“The story and the supposed 'madness' of its realization roughly correspond to the euphoria that the average spring garden owner would imagine,” says Guido Heffels, who has been in charge of Hornback's creative work for 23 years. says Mr. This commercial marks the company's second collaboration with Swedish production company TRAKTOR, following a campaign depicting plants in a car on the way to the nearest Hornback store. And Stink Films' Berlin office and producer Moritz his Merkel are one of them.
Traditionally, HORNBACH's spring platform is featured on all media channels. The six-second teaser spot, which has been airing since February 23rd, only shows a single cocoon, and it certainly raised some question marks. The full version will also be released in cinemas on his March 1st, the official launch date of the campaign. The launch will be supported by an extensive social media, digital, OOH and POS campaign.