Establishing a strong online presence is essential for businesses, and dealerships are no exception. The latest episode of Inside Automotive features Greg Giffor, Chief Operating Officer of SearchLab. Mr. Gifford digs deep into his SEO for retailers and interesting research on his Google Business profile.
Important points
1. The move to localized search results is an important trend in SEO for dealers. Google updates its algorithms to keep pace with changing user intent, and it's important for merchants to optimize local search to attract potential buyers who want to experience the product first-hand before purchasing. is emphasized.
2. This conversation highlights the evolving nature of SEO, especially in response to changes brought about by events like the coronavirus pandemic. This highlights the need for retailers to stay up to date with his SEO best practices and adapt their strategies to Google's changing algorithms.
3. A two-year study of dealers' Google Business Profiles reveals the important role these profiles play in a dealer's online visibility. Key findings highlight the importance of having separate, precisely nested profiles for different departments (sales, parts, service) and choosing categories categorically to increase the relevance of search results. Gender is emphasized.
Four. Customer reviews are highly influential in improving a retailer's online presence and performance in search results. Additionally, the study also pointed out other important SEO factors such as website content quality, loading speed, and external links, highlighting his holistic approach to SEO that goes beyond just a business profile. I am.
Five. Research conducted by Greg Gifford provides empirical evidence to support many commonly believed SEO best practices and demonstrates their effectiveness in improving a dealership's online visibility. This approach ensures that the retailer employs data-driven strategies to optimize his SEO efforts and focus on the tactics that have the greatest impact.
“Every dealership operates their business in different ways and with unique goals, and the competitive environment is different each time.” – Greg Gifford