Apple Inc. reportedly plans to shelve its electric vehicle project and move some of its engineers to AI work, so we're left wondering how the iPhone maker will incorporate more artificial intelligence into its products. Questions have arisen, such as whether to develop a generation system for this. AI – i.e. a proprietary version of ChatGPT.
apple
AAPL
Chief Executive Officer Tim Cook was not asked about the car project, which the company has never publicly acknowledged, at Wednesday's virtual annual meeting. But he again hinted at some potential news later this year in the field of generative AI, at the same time that Apple believes there is “incredible groundbreaking potential for generative AI.” He also said that there are.
“Later this year, we look forward to sharing with you how we're breaking new ground in generative AI, another technology we believe can redefine the future,” Cook said Wednesday, according to CNBC. ” he said.
Some on Wall Street may believe that Apple is standing still in the AI space, but that's not the case. Last summer, Bloomberg reported that the company was working on its own version of ChatGPT, called AppleGPT, and was building its own framework called Ajax for large-scale language models. According to MacRumors, the company is also testing a generative AI tool called Ask with some of his AppleCare support employees. Bloomberg also reported that Apple is developing a rival system to Microsoft.
MSFT
GitHub Copilot for software developers uses AI to predict complete blocks of code.
Before: Apple's Tim Cook explains why he doesn't talk about AI
Apple never comments on unannounced products. However, many reports are speculating that the company will announce some news about its latest AI efforts at the Worldwide Developer Conference (WWDC) in June. The company is currently considered a laggard in AI on Wall Street compared to the rapid product development of Microsoft and Alphabet Inc.
google
Google
Google. However, it's worth noting that Apple has operated for decades by observing, waiting, and perfecting existing early technology products. However, another potential question could be whether AI advances too fast to keep up.
Another item high on the list of things Apple might do with AI is to use some of its larger language models to help iPhone users make phone calls or get directions. It could be improving Siri, the natural language digital assistant that helps you write and send texts. Rumors abound that a Siri upgrade is in the works.
“The billions of dollars invested are [Project Titan] And what we learn from that will create deeper knowledge about AI that will influence and impact all future products,” said Tim Bajarin, chairman of Creative Strategies and a longtime Apple watcher. said in an email. “AI will reinvent Siri.”
At this point, it seems difficult to imagine Apple putting a computationally and power-intensive generative AI-powered chatbot on mobile devices, but Wedbush Securities analysts believe that the next We believe the iPhone 16 will include generative AI. .
Another big question is whether such an app would be useful to iPhone users or whether it could expand its market.
PC and chip makers have been touting AI in edge devices such as PCs in recent months. However, as a company that values privacy, Apple may limit the use of its AI system to only the data that customers have on their own devices.
Bajarin also said Apple's AI efforts will have a big impact on the company's new spatial computing headset, the Vision Pro, its first major new product in many years, and Apple's long-term vision for AR. believe. (Augmented Reality) and Spatial Computing. Wedbush's Dan Ives believes the Vision Pro will eventually be reduced in size and priced below $1,500, and he agrees that AI will play a big role in the future. .
If Apple is indeed creating its own generative AI system, will it be better and less error-prone than OpenAI's ChatGPT or Google's Gemini? The company has long focused on user privacy concerns. will take a more ethical approach to AI? If we keep watching, Apple will be able to take a highly ethical approach to AI and create better products.
How the company approaches and develops these emerging AI technologies may be the biggest test of Cook's leadership.