Everyone wants Google to like their content. Because this is a great way to attract more viewers to your site and earn more money. That's why you need to prepare for the fight to get him the first place in Google search. Despite the niche you want to rank #1 for, the competition is incredibly fierce. In fact, choosing the right keywords is half the battle. These will form the basis of his future SEO content and play an important role in achieving top positions. But don't worry if you're feeling a little unsure about your keyword choices. We will guide you through the entire process, reveal basic tips and share various tricks so that his future SEO content will be great.
What is the best way to choose keywords for SEO?
Before we get started, make sure you understand the meaning of keywords correctly. Keywords are words that people use in search engines to find what they need. For example, if you want to meet someone, just type in online dating site and the search results will appear. There are many different types of keywords, so you need to be aware of this as well. This is probably the first point to start choosing keywords.
- Decide on the type of keyword
Knowing and understanding the differences between keyword types can save you a lot of time and effort when developing your SEO strategy. The types to watch out for are:
- Information keyword. When people are looking for specific information, they use keywords like “Who invented the bicycle” or “How to impress a Ukrainian bride”. In other words, users want detailed answers to their questions.
- Navigation keywords. Users use these specific keywords to navigate to the site they want. For example, to enter “victoriyaclub.com”, enter “victoriyaclub”. Or, you need Wikipedia, so just type this word into your search engine.
- commercial keywords. Entering this type of keyword tells Google that you want to buy something. Therefore, words like “purchase” are strong indicators of commercial keywords.
These types of keywords help you respond to user intent. If you want to provide valuable information to your users, you should focus on informational keywords. You should use navigational keywords to promote your brand. Finally, if your main goal is to sell something, you should add commercial keywords to your SEO content.
- put yourself in the buyer's shoes
The next step is to visualize the buyer's journey. This is the only way to understand how to provide relevant content. Recent market research has proven that before a person makes a purchase he passes through three stages. There are stages of awareness, consideration, and decision. I will not explain each stage in detail. Instead, I'd like to outline the entire process. Let's say you want to pick out a bag for your friend, but you don't know what type or brand to get. Start your search by navigating from one site to another. You consider different pages and try to decide what to gift your friend. Finally, we come to the decision stage where we are required to make a final decision.
Every brand owner expects their visitors to buy exactly that product or order that service, right? Content is the tool to achieve this goal. Remember that your website pages contain text that attracts potential customers at the awareness stage and must be powerful enough to guide them to the latest stage of the buyer's journey. please.
- Check out your competitors
Next, we recommend entering your desired keyword into the search engine and checking the results. What are your competitors writing about? Could you create more interesting content for potential users? Evaluate the size of your text and headings. Remember, knowing what your competitors are doing can help you stay one step ahead. Therefore, you should not skip this stage when choosing the best keywords for your content.
- More than just text
Even if your SEO article contains a lot of cool keywords, it has no chance of ranking higher in search engine results. Here you need to offer more than the user expects. How else can you grab their attention and make your content stand out? Why not add graphs, tables, etc. to express your ideas? Elements like these can make your content more appealing. Make it something specific. Photos work as well. It is almost impossible to reach your target audience without using images in your SEO articles.
How do I find keywords to target for SEO?
There are several ways to find SEO target keywords. Start by using tools like Ahrefs or Keyword Planner. You can also:
- Analyze your competitors and see what keywords they use on their pages.
- Check out Google Trends for some ideas.
- Think about how people search for specific topics/products/services.
Summary – Summary
You probably now understand what keywords are and how to find them. Once you do that, you'll have a good foundation for future articles. Still, you have to keep in mind that you can’t just write an article about SEO and put it aside. Good content should be regularly reviewed and updated. This allows your content to remain compatible over time. Use the tips and hacks above to put your ideas into words and use them to your advantage.