Today (February 28, 2024), lumen research, The globally recognized technology company has announced the industry's first patent for an end-to-end eye-tracking data collection platform. The patent was originally granted in the EU and covers the ability of the Lumen eye tracking platform to collect points of interest on web pages through eye tracking in both mobile and desktop environments via webcams. There is.
Inventors and co-founders of Lumen, Navid Hajmirza and Andrew Walker, developed this eye-tracking platform specifically to promote a scalable and efficient way to collect visual attention information such as: Did.
● Display a browser window on the display.
● Estimating the user's gaze point within the display.
● Transforming the estimated fixation point shape and/or the browser window shape to a common coordinate system.
● Identify the object in the browser window that corresponds to the estimated fixation point.
● Extract identified objects.
● Save the data corresponding to the estimated fixation points and extracted objects.
“This patent is a landmark milestone in Lumen's history and demonstrates that our specific application of understanding on-screen visual consumer behavior via webcams is truly unique. ” said Navid Hajmirza, co-founder of Lumen. “Our end-to-end eye-tracking data collection platform helps businesses literally understand what people are looking at. Our predictive attention technology is built from there.”
Currently, Lumen's eye-tracking data collection platform captures visual attention information from over 650,000 real-world sessions from opt-in panels of consumers browsing the web and mobile devices using the platform's secure browser-level software. Collected. This data is used to train a PWC-validated lumen predictive attention model. It is the only attention model validated by an independent third party, giving advertisers a way to measure, target, and activate attention data using human-first visual information at scale. .
“Lumen’s unique eye-tracking technology has long proven that by enriching advertising efforts with visual data, it provides advertisers with the most accurate way to efficiently measure and activate attention data at scale. said CEO Mike Follett. “This patent demonstrates that we have developed an innovative method to help advertisers capture the attention economy.”
“Lumen's eye-tracking data has helped us understand changes in the quality of media experiences over the years,” said John Waite, Managing Director of Havas Media. “We found that by measuring attention with human-first metrics, we can confidently predict whether an ad will be viewed and which media are actually driving the attention that matters.”