george chinshi
variety has promoted Rachel So to Social Media Editor in recognition of her significant contributions to the growth of the brand's editorial efforts across major social media platforms.
Seo joins variety He was appointed in July 2022 after working in event marketing for ViacomCBS' VidCon Live Media division.She was the pillar of support for the team. variety's social media footprint totals more than 12 million followers across TikTok, X, Instagram, Facebook, LinkedIn, and other mediums as of this month.
“Rachel understands editorial growth and engagement; variety's audience is matched only by her great attitude and openness to new ideas,'' said William Earl, editor of Variety.com. “We are excited to elevate her role in leading our social media strategy as we further expand our reach and take her editorial work to new creative heights.”
In her previous role as Social Media Coordinator, Seo created as many as 50 posts per day for digital, print, video, podcast live streams, and a variety of live events published and produced throughout the year. variety. She has appeared in cover stories, at the Oscars, Emmys, Grammys, major film festivals, variety“The Power of Women and Actors” from the “Actors” series. Mr. Seo has also written numerous news and feature articles. variety. She took over the editorial social media reins from Casey Stephan, who was promoted to film reporter earlier this month.
Before joining VidCon, Seo worked as a freelance writer focusing on the intersection of religion and culture. She graduated from the University of California, San Diego, where she earned a bachelor's degree in literature and writing.