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6 SEO Tips for Hotels and Trends to Follow in 2024
Are you ready to stop being a hidden gem and become a popular destination?
This article details hotel SEO trends and practical tips to help improve your organic rankings in 2024.
Align your 2024 digital marketing strategy with powerful trends and SEO tips for hotels.
A summary of the learning content is as follows.
- Optimize your hotel website for local SEO
- Focus on featured snippets
- Publish content that is useful to hotel guests
- Prioritize search intent
- Create content that converts
- Continue to follow SEO best practices
Optimize your hotel website for local SEO
By ramping up your local SEO efforts, you can expect more people to find your hotel in 2024. If you are not already familiar with it, we recommend that you familiarize yourself with local SEO for hotels.
Below are starting points for your local SEO strategy for 2024.
- Optimize your Google Business Profile (upload images, add amenities, answer questions, create posts, etc.).
- Optimize your web pages for local-specific searches.
- Publish region-specific content such as blogs, area guides, and FAQs.
- Build backlinks from local travel and tourism websites.
Hotel Google Business Profile Administrator.
Focus on featured snippets
Google Featured Snippets are one of the best ways to increase SERP real estate and drive traffic to your website.
Google Featured Snippets.
Featured snippets are often generated by long-tail informational searches. Think “best time to visit *destination*” or “things to do in *destination* with family”. These searches typically include correct As for the answer, there's a lot of room for publishers to be creative with their answers.
With the introduction of Google's AI-powered search experience, web search is being reimagined to become more conversational through long-tail searches. This could increase opportunities for hoteliers to capture more SERP real estate.
Google search generation experience results and follow-up questions.
Publish content that is useful to hotel guests
Hotels are in the business of hospitality, so it makes sense that their websites are as helpful as possible to all site visitors. From answers to FAQs to detailed area guides, your hotel should provide information worth sharing and bookmarking.
Rich snippets from Google FAQs.
In addition to the content you publish, consider how you present that information. Make sure your articles are formatted for readability and ease of use. This means ditching the text waterfall on mobile in favor of bite-sized paragraphs separated by headings and the like.
In fact, in recent years, Google has sought to improve the organic search experience by rewarding content it deems useful.
Prioritize search intent
Before you publish your content, you need to understand the intent behind the search you're optimizing for. If not, How do you know if the content you're publishing is actually useful?
- Is the searcher looking to book now?
- Is it in the research stage?
- Are searchers looking for information about the area?
- What information would make the searcher's life easier?
Understanding where searchers are in the booking cycle can help you decide what kind of information to publish. Semrush's Keyword Magic Tool includes its own Intent column. Indicates the purpose of the search in the search engine.
Semrush keyword magic tool and Intent field.
For your initial research, put Google to good use. Search for keywords to optimize for. What kind of results are you seeing? What type of content are your competitors publishing? Are there any featured snippets? Do people also ask? What is Similarity Search? Use this information as guidelines for what to include in your content and how to make it 10x better than your competitors.
Google search results for “best time to visit New York City.”
Create content that converts
It's great to see more traffic to your website. But driving more traffic to your website that converts is even better. Hoteliers need to get into the mindset of retaining their site visitors in some way.
Whether it's booking a room, signing up for a newsletter, or submitting an inquiry, the type of conversion ultimately depends on the type of content the hotelier publishes and the intent of the search topic. This requires hoteliers to set appropriate expectations for the types of conversions they expect from the content they publish.
Google's new AI-powered search experience has the potential to encourage searchers to spend more time in Google's search ecosystem. This further increases the value of the web traffic a hotelier gets and the actions searchers take on her website.
Continue to follow SEO best practices
One thing remains constant when it comes to hotel SEO. That means best practices never go out of style. Make sure your website images are optimized, headings are unique, and structured data is present. These are just a few of the many best practices hoteliers should follow. However, by working on these best practices and incorporating the trends and tips above, you will ensure that your hotel's website is in good shape to achieve your digital marketing goals.
Whether you need help from a hotel marketing agency or just want to chat, contact TravelBoom. Or ask for a free digital marketing evaluation of your hotel's website and online efforts.
About Travel Boom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for our clients. With over 25 years of experience in travel and hotel digital marketing, TravelBoom leverages advanced data science and analytics to uncover insights and strategies that significantly improve client outcomes and reduce reliance on third-party channels. Develop. TravelBoom is also the host of the world's #1 hotel marketing podcast and quarterly Traveler Sentiment Survey, both available at www.travelboommarketing.com.