The pace of the beauty industry is like Formula 1, with new products whizzing by, promising quick results, and winning awards left, right, and center. It can actually be quite overwhelming, and when I walk into Boots or Sephora these days, I'm often stuck with so many choices.
It's certainly helpful to see TikTok stars and Instagram influencers highlighting new products or deep dives into skincare ingredients, but if you need some inspiration, I've turned to some of the skincare industry's leading MVPs. We're here to help right now. It's time to break free from repeat purchases and try something new and exciting, like a new moisturizer, face mask, or TikTok viral serum (the snail mucus craze isn't going anywhere!).
How to choose the best new skin care products
trend: Whether it's on TikTok and Instagram or noticed by beauty journalists in the beauty space, we've been examining the evolving landscape of beauty trends influenced by the top trending ingredients. Cultural influences play a role as well.
PR activities: As a journalist, I am often sent products in advance of their release for trial versions. I try to try all the products I recommend, but it's not always possible.
What's new and noteworthy: I only flag products that I believe are exciting and should be flagged to get attention.
Scroll down to discover our collection of viral skin care products, covering everything from sensitive skin skin care treatments to innovative ingredients.
There are countless new SPFs being released for summer, but we decided not to include them in this roundup. If that's what you're looking for, be sure to check out our roundup of the best new face SPFs you need to try.
Latest news: La Mer Deep Purifying Mask
why are you excited
“La Mer doesn't always come out with new products, but when they do, we get out of our seats and take notice. Who doesn't love a cooling mask during the summer? Your skin will become very clear and if you are suffering from large pores, please give it a try.”
The next innovation in luxury skincare is La Mer's new Deep Purifying Mask. A creamy cooling mask helps detox your skin, removing skin waste and perfecting pores, leaving your skin looking refreshed and refined. Formulated with Pretoxifying ferment, a pure and powerful 99% naturally derived ferment that smooths, conditions and clarifies skin, this intensive ferment is enriched with bamboo charcoal, sea salt and antioxidants. Contains abundant. Removes impurities and promotes softer, more supple, and polished-looking skin. And its Infused Stone Matrix is a luxurious fusion of purifying stones, Miracle Broth™, and conditioners to form a unique matrix that attracts impurities and clears skin.
Latest news: Ordinary milky toner
why are you excited
“Toner products aren't for everyone. People with sensitive skin may end up abandoning that step because it's not right for them. Well, not now. This product It's very gentle for sensitive skin types, so you can use this toner every day without worrying about it drying out your skin. ”
The Ordinary has launched a new exfoliating toner. It bypasses the main ingredient skin acids and instead harnesses the power of N-acetyl glucosamine (NAG) to promote surface exfoliation. Saccharomyces Ferment 30% Milky Toner is a non-acid approach exfoliating toner from The Ordinary. This innovative new product is a gentle alternative proven to be suitable for sensitive skin.
Made with yeast fermentation technology using 30% Saccharomyces ferments with 3% fermented N-acetyl glucosamine, this new formula gently exfoliates for smoother, more hydrated, glowing skin with a more even tone. provides lasting hydration throughout the day.
Latest News: Trinny London The Elevator
why are you excited
“It's Trinny. I'm excited about all the products she puts out for Trinny London because she knows exactly what women want. Elevator is a concentrate and With the liquid, you get the best of a serum and moisturizer in one powerful, targeted formula. ”
Trinny Woodall has done it again! We bring you products that revolutionize your skin care kit. Introducing the elevator. As everyone knows, the skin on the neck is thinner, drier and has less collagen than on the face. This powerful concentrate will give the area the extra attention it needs. It targets and prevents factors that lead to accelerated aging and helps lift sagging skin.
Supercharged peptides smooth, firm, and restructure for a visibly lifted and defined neck and décolleté. The rich and refreshing formula is a pleasure to apply.
Latest news: BYOMA Liptide PH Lip Oil
why are you excited
“Byoma has been on my radar for a while and I’m so glad it’s getting the recognition it deserves. Decent skin care doesn’t have to cost the planet and I love the range’s affordable price point. Lip care products are becoming really popular, and I can see why if you want Dior lip oil, it's not in our price range.
I wanted to flag BYOMA's Liptide lip mask, but it's completely out of stock. It's an overnight solution to those soft puffiness you wake up with, but it's become a serious trend, so it's nearly impossible to get your hands on.
Coinciding with the launch, the affordable skincare brand has launched BYOMA Liptide PH Lip Oil.
This lip lacquer is made using technology that adapts to your skin. meaning? This oil adjusts to your skin's natural pH, giving you a customized shade while leaving behind a radiant, glossy finish (minus any stickiness). Plus, it's enriched with a custom blend of collagen-strengthening peptides, nourishing avocado oil, and soothing tamanu oil for deep calf care. That's not all; it also harnesses the power of the brand's Liptide Complex to protect the skin's barrier and prevent water loss. Gives you a plump feeling instantly.
Latest News: Olay Super Serum
why are you excited
“This is OLAY's biggest innovation in 72 years. Need I say more?! We also have over 1,000 5-star reviews across the state.”
Olay's Super Serum – the best-selling all-in-one hero – has arrived in the UK after huge success in the US and is selling one every minute. Expertly formulated with five key ingredients (activated niacinamide, vitamin C, collagen peptides, vitamin E, and lactic acid) to brighten, moisturize, and boost antioxidant power. The Super Serum has already received rave reviews, with one satisfied shopper gushing: I've been using Olay Super Serum for a month. The bottle is very beautiful and gives the perfect amount of product for my skin. A little goes a long way. The product has a gorgeous iridescent glow and absorbs very well. I have combination skin, and it's not heavy or greasy, it hydrates my skin yet still feels lightweight, and provides a perfect base to apply moisturizer during the day, keeping my skin smooth and glowing. ”
“In a clinical study, 81% of participants said they noticed new skin benefits after just 30 seconds of use, which is pretty major. The brand has a loyal following on TikTok and is currently is collaborating with British TikTok star Amelia Olivia.''
For brighter, more radiant skin, try Vinoperfect Brightening Micropeel. Harnesses the power of AHA (alpha hydroxy acid) from mandelic acid for fresher, brighter skin.
This Caudalie Vinoperfect Micropeel cleanses while removing dull dead skin and brightening dark spots. Fruit acids stimulate cell regeneration and give your skin a bright glow. Organic Grape Water provides prebiotic properties that moisturize and soothe the skin.
Very easy to use. Apply to dry skin, massage in circular motions avoiding the eye area, and leave on for 30 seconds. Then rinse thoroughly with water. Please use in the morning and at night.
“I love overnight treatments. This product helps my pores become smaller and my skin look newer and brighter over time, overnight. It's easy to use and… Apply ~3 pumps evenly on your face. In the last step of your routine, let it dry for 30 minutes, then leave it overnight and use this product in the morning three times a week.”
An overnight treatment packed with a balanced blend of acids to shrink pores and leave skin smooth and plump. The jelly glaze texture wraps around your skin like a cozy blanket, deeply locking in acid and moisture while you sleep. Just apply it and forget about it, and rest assured that you'll wake up to renewed, brighter skin as the texture realigns over time, overnight. The formula contains a 10% resurfacing acid blend. Alpha hydroxy acids (AHAs), including lactic acid and glycolic acid, help visibly tighten pores and make skin look brighter. Polyhydroxy acids (PHA), including gluconolactone, visibly improve skin texture. Beta hydroxy acids (BHA) help soothe the skin, and niacinamide helps minimize pores.
Latest News: NIP + FAB Vitamin C Fix Jelly Eye Patch
why are you excited
“To be honest, I'm useless at things like this. I usually bring an eye mask and a face mask with me on holidays, and I always seem to bring them home. But these We're in this situation.'' If you have event season or a wedding/birthday party/Taylor Swift concert coming up and your eyes are looking a little tired, try this cooling jelly eye mask. A patch will solve that. ”
NIP+FAB Vitamin C Fix Jelly Eye Patches aim to revitalize the appearance of tired-looking eyes by providing a visible brightening effect. Infused with powerful actives, the eye mask refreshes the appearance of the eye area within 20-30 minutes.
Infused with three types of vitamin C, this patch helps reduce dark circles and pigmentation around the eyes. A blend of caffeine and licorice root extract provides antioxidant protection, while sea buckthorn oil and seaweed extract nourish the skin and soothe the senses. Enriched with a peptide complex, the jelly eye mask increases skin elasticity and plumpness for visibly smoother results.
Latest news: Dior Beauty Le Baume
why are you excited
“Okay, I know that's not the reason, but it is. It's really cute and it looks great when you pull it out of your purse when you're having brunch with the girls.”
Hand cream is just that, hand cream! If so, then you haven't introduced Dior Beauty's limited edition le baume yet. The already iconic ergonomic tube is adorned with a houndstooth pattern, one of the House of Dior's signature codes, in a bright and playful pink for summer. divine!
Plus, it can be used on your hands, lips, and body, and its enveloping texture leaves your skin incredibly soothed.
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