Forbes Advisor analyzed dozens of reputable SEO solutions that are available to business owners for free. We looked at paid plan pricing and fees, general features, advanced features, and customer support to find the top 7 options. The details of each element in the rigorous evaluation are as follows:
prices and fees
After confirming that the tool is free to use, I researched the paid plans in more detail, as you may need to upgrade to one as your business grows or your circumstances change. Bonus points were awarded to platforms with transparent pricing, reasonable monthly fees, free trials or demos, and money-back guarantees.
General features
The main purpose of SEO tools is to improve the ranking of your website. We prioritized platforms that could accomplish this goal through common features such as keyword research, technical crawls, cross-device compatibility testing, content marketing analysis, link analysis, and SEO.
Advanced features
Some free SEO solutions go a step further and offer advanced features that will take your SEO efforts to the next level. We gave more points to tools that have these features in their free or paid plans: Competitor comparison, mobile rankings, ranking alerts, API access, XML sitemap generator, and more.
customer support
Customer support through various channels such as phone, email, and chat was also important to us. Learn more about customer support on each platform we analyzed by reading customer reviews and exploring our contact pages as well as additional support resources such as community forums, a self-service knowledge base, and a robust FAQ page. did.
test
Finally, we did the heavy lifting and tested various free SEO tools. This gave us valuable first-hand experience and allowed us to see how each solution performs in practice in different use cases.