It's widely believed that having a website can help your small business expand its reach and attract more customers. Unfortunately, that's a half-truth. Even if your website is not properly optimized for search engines, it will be difficult to attract new visitors. There are several ways to increase your website's search engine rankings, but you should be aware of the following SEO mistakes that can negatively impact your business.
No SEO strategy
If you don't have an SEO strategy, you'll lose a lot of potential customers. If you publish your content on the internet without any strategy in place, the chances of it reaching your target audience are pretty slim. If you don't have SEO expertise, consider hiring one. SEO company In Nashville, we can help you develop a comprehensive strategy.
Even if your business isn't located in Nashville, you can hire professional services that include keyword research, link building, on-page optimization, content marketing, and more. Our professional SEO experts can help you regularly review and update your SEO strategy to ensure it's in line with the latest changes made to search engine algorithms.
Not optimizing your website for mobile
You may be surprised to learn that mobile devices can: 58.7% of global website traffic. If you want your small business to succeed, it's important to optimize your website for mobile screens. If your website isn't responsive to small screen sizes, you're likely to miss out on valuable organic search traffic from mobile users.
Mobile friendliness is one of them. Key ranking signals Both Google and Bing's algorithms run when a relevant search is detected on a mobile device. If you have a mobile-friendly website, it will appear higher in mobile search results than other sites that are not mobile-optimized.
Over-optimized anchor text
Over-optimizing your anchor text may have worked in the past, but in 2024 it could lead to penalties and lower rankings. Excessive numbers of exact match keywords or keyword phrases are considered suspicious activity by search engines. Avoid this mistake at all costs.
Rather than over-optimizing your anchor text, focus on using a variety of anchor texts to create a natural link profile. This natural link profile includes, but is not limited to, generic anchors, branded phrases, and natural language phrases. This way, the anchor text will not only be used for his SEO purposes, but will add more value to your content, which will help you avoid penalties.
Publishing plagiarized content
Publishing quality content regularly will help you rank better in the SERPs and increase your visibility. However, your website may be penalized if you are just copying content from other he websites to fill up your content repository. To ensure high rankings in relevant searches, you need to publish unique and original content.
If you use information from another source in your website content, be sure to cite that source. Also, avoid reusing content from other websites. To avoid plagiarism, always check your content with a plagiarism checker before publishing it on your website.
Website is slow
Search engines promote websites that load quickly and provide a better user experience. If your website takes too long to load, it will be difficult to get better rankings in search engine results. While working on your SEO strategy, you should also make the necessary changes to ensure your website loads within two seconds.
To improve the loading speed of your website, you need to optimize your website properly. This means you need to compress images and minify CSS, JavaScript, and HTML. You should also use a content delivery network (CDN) to serve your site from different locations and make your website load faster. By doing so, you can improve your ranking in the SERPs.
conclusion
You can easily avoid most of these SEO mistakes by staying up to date with the latest search engine guidelines. At the same time, you need to stay up to date with the latest changes to search engine algorithms. If you feel like it's too much work, you can always hire a professional SEO agency to take care of your SEO practices.