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The most notable companies and websites can record as many as 100,000 visitors per month. There are countless companies with great potential that are losing the battle for page views simply because they don't know how. However, there are some factors you need to consider before embarking on this quest to increase your clicks.
First of all, there is no one-size-fits-all solution that will work for every niche website. The effort required to generate 100,000 organic visits per month depends primarily on:
- Competitiveness in your niche.
- Content quality.
- Website domain authority and backlink profile.
SEO can feel overwhelming as you learn about the various factors and metrics that go into getting 100,000 organic visitors. However, you should mainly pay attention to the following three elements of her.
- Keyword and competitor research.
- Content organization—pillar pages and content clusters.
- Deploy the SEO content machine.
Let's take a closer look at each of these variables.
Related: How to grow your brand's digital presence from 0 to 100,000 followers in just 6 months
keyword research
The first step is to dig into your competitors' keywords and narrow it down to the ones you can rank for. Use tools like Ahrefs and Semrush to directly find the total volume of your keywords.
If your organic visibility is relatively weak compared to your competitors, we recommend avoiding high-volume, high-demand keywords and instead focusing on “medium-tail” and “long-tail” keywords. Masu. These keywords are more specific and less competitive, giving you the opportunity to tailor your content to specific search intent and achieve higher rankings across multiple terms.
Content structure
Now that you know your target keywords, the next step is to create pillar pages that link to content clusters for the topics you want to target. This means using keywords naturally throughout your content and ensuring that your content is relevant to your target audience.
The benefit of creating pillar pages and content clusters is not only all the internal links and topicality you can create, but also the different terms, quantities, and difficulty levels that can help you get more keyword rankings.
So what are pillar pages and content clusters?
Pillar pages are important pages that build topical authority on your website. These pages are typically long-form, in-depth articles that cover specific topics in detail. Pillar pages link to clusters of other content (blogs and articles on the same or related topics) and help you rank higher in search results due to their semantic relevance.
If you look at the most authoritative websites, you'll see what these pages look like. Investopedia's “Stocks” page is a great example. This pillar page holds all the 'clusters' related to 'Stocks'.
When planning and building your content, it's important to:
Choose the right topic for your pillar page: Focus on topics that are relevant to your target audience and prioritize high search volume instead of ignoring low search volume. Keyword tools like Ahrefs and Semrush can help you find topics with high keyword volume but low enough competition to rank for and plenty of traffic potential.
Create high-quality content: Pillar pages serve as the first resource page for readers. These articles should be informative, authoritative, and up-to-date, using a variety of media formats such as images and videos. Google prioritizes authoritative and trustworthy content. With this in mind, you should strive to create content that is difficult for your competitors to replicate and provides actionable value based on your audience's search intent.
Optimize your pillar pages for SEO. Optimize your pillar pages with appropriate keywords in the heading and body to pass backlink equity to other pages with internal links. Make sure the navigation is user-friendly and logically organized. You should also include a call to action on each pillar page to encourage your visitors to convert.
Pillar pages and content clusters are powerful SEO strategies for generating organic traffic from Google. Creating content clusters linked to pillar content allows you to create a network of interconnected pages around a specific topic, creating a valuable resource for your audience and increasing your ranking potential in search results. can be increased.
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Tips for creating pillar and cluster pages for your niche website:
Start with a strong pillar page as the foundation of your content cluster, dive into the topic, and use relevant keywords throughout the page. Now that you have a strong pillar page, you can start identifying more specific topics within your cluster content pillar focus.
Each content cluster should focus on one topic, and each part should be linked to a pillar page.
When setting up internal links, keep the following in mind:
- Use relevant keywords in your anchor text.
- Place the link in a prominent place. One common method is to place them at the beginning or end of a content cluster depending on the context.
SEO content machine development
Most websites with 100,000 monthly visits have a consistent content output that keeps the site fresh and relevant. Make sure you outsource or delegate to trusted content experts and track your content output using tools like Airtable.
There are many different ways to create content, but generally speaking, you'll need a team of at least one SEO editor and one writer to produce consistently high-quality work.
You should plan to provide these team members with an editorial calendar to plan content in advance and format summaries and content templates to maintain consistency in content production. Tools like swiftbrief.com, Keywords Insights, and ChatGPT can simplify the process of creating templates for writers and their SEO briefs.
Ranking on Google means creating well-written, authoritative, and useful content that has clear value in the eyes of your target audience.
Creating the right content is a main task that includes several subtasks, such as tracking internal links with the right anchors, and making sure the topics are covered with the right optimizations.
Are you ready to reach 100,000 monthly visits?
