Semrush Acquires German Website UX Platform Ryte
July 22, 2024
Boston-based Semrush Holdings Inc. announced that it will acquire Munich-based website UX platform Ryte for an undisclosed amount.
Ryte helps clients optimize the user experience of their websites, focusing on six key areas: SEO, quality assurance, performance, sustainability, accessibility and compliance. Founded in 2012 by Andy Bruckschloegl, Niels Dörje, Marcus Tandler and Jan-Hendrik Reichenbacher, the company promises end-to-end solutions for optimization.
Semrush helps businesses measure, manage and optimize their online visibility through a SaaS platform covering SEO, pay-per-click, content, social media and competitive research campaigns. The company just reported first quarter revenue of $85.8 million, up 21% year-over-year, and has more than 1,000 staff across offices in four US cities and Amsterdam, Barcelona, ​​Belgrade, Berlin, Limassol, Prague, Warsaw and Yerevan. In March 2022, it announced the acquisition of Kompyte, an Austin, Texas-based specialist in competitive intelligence automation.
This latest transaction is expected to provide Ryte with new sales opportunities and access to Semrush's extensive customer base for cross-selling. For Semrush, the acquisition expands the capabilities of its newly announced Enterprise SEO Platform by integrating Ryte's advanced crawling technology, strengthening the company's commitment to significantly improve digital marketing operations, productivity and online visibility for large enterprises.
“We are excited to join Semrush and advance our shared vision for the future of website user experience,” said Bruckschloegl, “and strengthen Semrush's cutting-edge enterprise SEO platform. Ryte will work with Semrush to drive innovation, accelerate platform development, and expand our global presence more quickly than we could as an independent company.” Eugene Levin, president of Semrush, added: “Today, we warmly welcome all of Ryte's employees to the Semrush family and look forward to capitalizing on the opportunities this acquisition brings.”
Websites: www.ryte.com and www.semrush.com.
