Search Engine Optimization (SEO) Market Size (USD equivalent)

VANCOUVER, Jan. 10, 2024 (Globe Newswire) — Global Search Engine Optimization (SEO) Market According to the latest analysis by Emergen Research, it is expected to have a revenue of USD 68.27 billion in 2022, registering a revenue CAGR of 8.7% during the forecast period. The increasing usage of mobile devices for web searches is a key factor driving the market revenue growth. Search engine optimization is a collection of strategies that content creators can utilize to help their particular web pages rank higher in search results. This will increase traffic to your website, increasing both visibility and revenue.

Search engines like Google have moved to mobile-first indexing, favoring mobile versions of websites in their ranking algorithms. As a result, companies have optimized their websites for mobile devices to maintain or improve search rankings and drive market revenue growth. . Additionally, increasing strategic initiatives by companies are contributing to market revenue growth. For example, on October 21, 2023, Google announced that it had completed its transition to mobile-first indexing as mobile search becomes more prevalent among users. This means that Google prioritizes the mobile version when crawling your page and indexing your content.

Increasing product launches and partnerships among major players are contributing to the market revenue growth. For example, Moz launched Brand Authority, a pioneering index he established on August 7, 2023, that established a scale ranging from 1 to 100 to measure online brand power. This innovative metric provides business leaders and marketers with an easy means to assess the competitive environment through unique visualizations for brand comparisons.

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However, the high costs associated with implementing and maintaining SEO strategies are the major factors hindering the market's revenue growth. Initial implementation of a comprehensive SEO strategy involves costs associated with website optimization, content creation, keyword research, and use of professional SEO tools and services, making it ideal for small businesses and businesses with limited budgets. This can be a barrier for startups.

Research scope

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Major companies and competitive environment

The global search engine optimization (SEO) market is fragmented, with large and mid-sized market players accounting for the majority of the revenue. Leading companies are deploying various strategies, entering into mergers and acquisitions, strategic agreements and contracts, and developing, testing, and bringing to market more effective products. The key companies included in the market report are:

• platform
• Alphabet Co., Ltd.
• microsoft
• Baidu Co., Ltd.
• HubSpot Co., Ltd.
• word stream
• Semlash Holdings Co., Ltd.
• WebFX
• Bright Edge Technologies Co., Ltd.
• Rank Ranger LLC
• Arefussha Co., Ltd.
• conductor
• link index
• Jost BV
• SEOMoz Co., Ltd.
• Screaming Frog Co., Ltd.
• SEO book
• Spiff Co., Ltd.
• Cognitive SEO
• Majestic.

strategic development

• On December 4, 2023, HubSpot, Inc. acquired Clearbit, a prominent B2B data provider. Clearbit's integration into HubSpot's framework integrates valuable third-party company data directly into HubSpot's central system of record, solidifying HubSpot's position as the leading source of information for go-to-market professionals. The purpose is Through an integrated platform that leverages the power of Clearbit and HubSpot AI, HubSpot customers can better understand their customers and prospects and gain more contextual insights.
• On August 30, 2023, BrightEdge announced its latest technology powered by generative artificial intelligence (GAI), known as BrightEdge Copilot. This innovation provides marketers with a hands-on experience of his GAI. This allows users to create uniquely customized and SEO-optimized titles and descriptions for her web pages more efficiently and accurately, ultimately improving performance. It establishes a realm in which SEO goes beyond mere algorithms and emphasizes both artificial and human interaction and intelligence.

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Key highlights of the report

• The software sector accounted for the largest market share in terms of revenue in 2022. The software is in high demand because it provides tools such as keyword research, website audits, and analytics that can improve a company's search engine rankings and drive organic traffic to the site. This is a key factor driving revenue growth in this sector. The importance of optimizing a software company's content for SEO is an excellent he SEO practice to significantly increase a company's online visibility and attract more potential customers. It is emphasized. Keyword research tools allow businesses and their SEO experts to identify the most relevant and high-performing keywords for their content.
• In terms of revenue in 2022, the cloud sector accounted for the largest market share. His cloud-based SEO tools are in high demand due to their advantages in terms of accessibility, collaboration, scalability, and real-time data management, which are key factors in determining revenue growth. of the segment. Cloud-based SEO software eliminates the need for extensive local installations and updates, giving users instant access to the latest features and improvements, allowing businesses to avoid the lag associated with traditional software. Allows you to quickly adapt to evolving SEO trends and algorithm changes without incurring any changes. Therefore, it contributes to the increase in revenue of this segment.
• The North American market accounted for the largest revenue share in 2022. The increasing penetration of mobile devices has led search engines such as Google to prioritize mobile-friendly websites, which is a key factor driving revenue growth for the market in the region. Companies are increasing their investment in content marketing, resulting in high demand for SEO services to optimize and promote content, which is also another factor driving revenue growth in the North American market. It has become. Additionally, increasing product launches and collaborations among key players in the region are also contributing to the revenue growth of the market in the region.
• On October 17, 2023, Yoast SEO released a new update packed with enhancements and fixes to improve your experience. With this update, Yoast SEO reaffirms its commitment to providing cutting-edge solutions that enhance users' SEO efforts. Users are encouraged to update to version 21.2 to experience the benefits of the enhanced sidebar and effectively optimize their online presence.

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Emergen Research is global Search Engine Optimization (SEO) Market On the basis of components, products, deployments, platforms, end uses, and region:

• component Outlook (Revenue, USD billion, 2019-2032)
  • software
    • cloud based
    • keyword based
    • Analysis and reporting
    • Social media optimization (SMO)
    • International SEO
    • others
  • service
    • On-page optimization
    • Off-page optimization
    • Technical SEO
    • local SEO
    • SEO audit
    • reputation management
    • Competitor analysis
    • UX-focused SEO
    • Mobile first SEO
    • Ethical SEO practices
    • education and training
• product Outlook (Revenue, USD billion, 2019-2032)
  • Content SEO
  • Technical SEO
  • Product page SEO
  • voice search seo
  • local SEO
  • AI-powered SEO tools
• introduction Outlook (Revenue, USD billion, 2019-2032)
• Organization size Outlook (Revenue, USD billion, 2019-2032)
  • Large companies
  • Small and medium-sized enterprises
• Platform Outlook (Revenue, USD Billion, 2019-2032)
  • desktop
  • cell phone
    • mobile app
    • mobile browser
  • others
• End-use outlook (Revenue, USD billion, 2019-2032)
  • e-commerce
  • real estate
  • that
    • Software Development
    • SaaS companies
    • technical services
  • recreation
  • hospitality
  • health care
  • education
  • others
• Regional Outlook (Revenue, USD Billion, 2019-2032)
  • North America
  • Europe
    • Germany
    • France
    • England
    • Italy
    • Spain
    • Benelux three countries
    • rest of europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • latin america
  • middle east and africa
    • Saudi Arabia
    • United Arab Emirates
    • South Africa
    • turkey
    • Rest of MEA

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Emergen Research is a market research and consulting firm that provides syndicated research reports, customized research reports, and consulting services. Our solutions identify, target and analyze changes in consumer behavior across demographics and industries, with a pure focus on our clients' objectives: helping clients make smarter business decisions. I am. We provide market intelligence research that ensures relevant, fact-based research across multiple industries including healthcare, touchpoints, chemicals, species, and energy.

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