by Legal Future Associate Conscious Solutions
Can law firms be sure they're getting the ROI they want from strategies like digital PR and search engine optimization (SEO)? One advantage of digital marketing over traditional strategies is the ability to measure stats one after the other. But what does a successful project look like when it comes to digital marketing for law firms?
Conscious Solutions has been helping law firms become more successful online for over 20 years, and during that time we’ve worked with law firms of all sizes, with a variety of budgets and timelines, so we understand what results law firms get from their digital marketing projects.
A recent success story includes work with Hayes Connor, a leading data breach law firm that secures compensation for victims of data breaches. The firm currently has one of the largest teams of data breach experts in the country. Hayes Connor has been a Conscious client since 2019, working on their ongoing digital marketing campaigns, including a new website, SEO projects, digital PR campaigns, social media strategies and paid advertising.
Below are some tangible results we have achieved through our ongoing work with Hayes Connor on SEO and digital PR.
How does your law firm's marketing compare?
- Hays Connor ranked first for “data breach lawyer,” one of the most searched keywords in the firm's niche.
- The number of keywords ranking on the first page has been increasing, increasing from 53rd to 56th place in October 2023 from the previous month.
- Hayes Connor has been reported by several publications including the BBC, Express and Star, Strategic Risk, Staffordshire Live, LocalGov, Daily Mail, Cyber ​​News, London Loves Business and the Bristol Post.
- Comparing October 2022 and October 2023, Organic clicks increased 327.7% from 3,531 to 15,103. From digital marketing campaigns
- In October 2023, compared to October 2022, overall conversions increased from 662 to 1,161.
The team at Hayes Connor had several specific goals to achieve from their digital marketing campaign:
- To consolidate its position as a market leader as industry competition steadily intensifies
- Utilizing national SEO to organically increase your company's brand awareness
- Leverage digital PR to further increase brand awareness and help you be seen as a thought leader in your industry
When asked why Hays Connor decided to employ Conscious as its agency, Richard Forrest, legal director at Hays Connor, replied:
“We are confident in Conscious’ legal field knowledge and like their collaborative working approach, which includes regular account management meetings, sharing updates and sharing valuable resources.
The team at Conscious Solutions is knowledgeable, responsive and has been a great asset to our digital marketing. We have been very pleased with the ideas they developed for our SEO and digital PR strategy, which has resulted in increased brand awareness and enquiries for our company. We are now considered thought leaders in our industry and one of the go-to sources for data breach news and advice.”
The benefits of SEO for law firms are hard to ignore: a custom strategy tailored to your firm’s budget, service areas, and goals can help generate new inquiries, increase awareness of your firm, and become the go-to source for advice on your specific field.
To get the most out of your law firm’s SEO strategy, we recommend the following:
- Conduct an SEO audit to identify what’s working, where content gaps exist, and next steps to improve your strategy.
- Optimize your existing content for SEO using keywords, headlines, calls to action, and more.
- Create content to address the identified content gaps. This could be an FAQ, a services page, or a blog post, depending on what content Google and other search engines prefer.
- Implement digital PR and outreach strategies to increase your domain authority, solidify your industry reputation, and further expand your SEO reach.
If you would like to see these results from law firm SEO and digital PR, get in touch with the Conscious team at sales@conscious.co.uk or 0117 325 0200.
