Randy Travis' AI voice clone song “Where That Came From” has officially landed the singer on Billboard's Country Airplay chart. According to the singer's team, this is her first song to chart on the radio in about 20 years.
“Where That Came From” is Travis' first new song since suffering a near-fatal stroke in 2013 and losing most of his singing ability. His longtime producer Kyle Laning used AI technology to overlay the 10-year-old lyrics, originally sung by country singer James Dupre, over Travis' vocal sound.
This track was one of the first commercially released AI songs approved by the artist. Meanwhile, Warner Nashville said Dupre was credited on the record as “Vocal Bed,” the first time such a credit has been used.
According to Travis' rep, the song debuted at No. 45 on the Country Airplay chart (a chart that measures only radio play, not streams or sales) and had about 330 streams in its first week. It is said that it happened 10,000 times.
talk to rolling stone Dupre said last week that she didn't know her vocals were from the recording until she heard the song for the first time. “The fact that it was possible was a real eye-opener for me,” Dupre said. “I knew right away that this was a big deal because I knew that something like this had never happened before. I was excited from the beginning about what was going to happen with this.” .”
AI is currently one of the most pressing topics in the music industry, and artists and record labels are exploring ways to leverage this technology to streamline their artistic process while ensuring copyright and likeness protection. I am. FKA Twigs revealed this month that she has developed an AI deepfake of herself to interact with fans.
Travis' AI song is one of many tracks that have come out over the past few years that shocked listeners that such a song was possible. Although in this case an artist was involved, in most cases AI vocals are created without the permission of the artist or copyright holder and are controversial.
For example, Drake, whose voice was used by anonymous songwriter Ghostwriter on the infamous “Heart on My Sleeve,” used that technique to create the Kendrick Lamar diss “Taylor. – Created AI-generated Tupac Shakur vocals for “Made Freestyle,'' but Shakur's estate stopped and stopped, and the song disappeared.