Munich-based website user experience (WUX) platform Ryte has been acquired by online visibility management SaaS platform Semrush, an acquisition aimed at combining the strengths and expertise of both companies to enhance solutions for customers.
Ryte is a SaaS company that helps businesses and agencies optimize their website user experience through SEO, quality assurance, performance, sustainability, accessibility, and compliance.
Founded in 2012 by Andy Bruckschloegl, Niels Dörje, Marcus Tandler and Jan-Hendrik Reichenbacher, Ryte claims to have become the premier platform for website user experience.
Some of the world's most renowned companies, such as Allianz, Bauhaus, HomeToGo and Hilti, use Ryte technology to unlock the full potential of their websites.
“We are excited to join Semrush to drive our shared vision for the future of website user experience and strengthen Semrush's cutting-edge enterprise SEO platform,” said Andy Bruckschloegl, founder of Ryte.
“By leveraging Semrush, Ryte aims to drive innovation, accelerate platform development and expand its global presence more quickly than it could as a standalone company.”
Purpose of the Acquisition
Ryte will join Boston-based Semrush, a leader in search engine optimization (SEO), competitive intelligence, social media, digital PR and digital marketing, to drive new growth and innovation for both companies.
Semrush and Ryte have joined forces to build a “best-in-class” marketing platform to power the online presence and digital marketing operations of businesses of all sizes.
The acquisition by Semrush is expected to create new sales opportunities for Ryte by enabling further penetration and cross-selling by leveraging Semrush's extensive customer base.
For Semrush, the acquisition strengthens its new enterprise SEO platform and increases its ability to help large businesses improve their digital marketing, productivity, and online visibility.
Enterprise SEO platforms use AI workflows and vast keyword and backlink databases to unify SEO operations across teams, industries, and geographies, providing insights and streamlining complex tasks.
Semrush aims to expand its expertise, talent, and customer base to meet the demands of business leaders.
The integration of Ryte's advanced crawling technology into its enterprise SEO platform will enhance Semrush's digital marketing solutions with website crawling capabilities. This integration is crucial to Semrush's strategy to provide leading digital marketing tools and drive growth in the enterprise sector.
“Today, we warmly welcome all of Ryte's employees to the Semrush family and look forward to taking full advantage of the opportunities this acquisition brings,” said Eugene Levin, president of Semrush.
Ryte's Andy Bruckschloegl added: “We are entering an exciting phase and I am incredibly proud of the entire Ryte team, particularly our two co-founders Marcus Tandler and Niels Dörje, and our CFO and COO Jens Mittnacht, whose invaluable contributions have been key in helping us achieve this important milestone for our future.”
About Semrush
Semrush is an online visibility management SaaS platform that helps businesses worldwide with search engine optimization, pay-per-click, content, social media, and competitive research campaigns.
We provide insights and solutions to manage and measure campaigns across multiple marketing channels.
Semrush is headquartered in Boston with offices in cities including Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, ​​Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
