Plastic surgeon's cosmetic clinic and medi-spa saw a sustained 5680% increase in natural organic Google traffic thanks to strategic guidance from Doctor Marketing, MD™. This in-depth video case study shows incredible before-and-after results without any investment in pay-per-click (PPC) or advertising costs, highlighting the huge impact a consistent and strong search engine optimization (SEO) plan can have for medical businesses looking to drive new patient inquiries and engagement.
HOUSTON, TX / ACCESSWIRE / July 13, 2024 / Led by Chief Marketing Officer Marty Stewart, Doctor Marketing MD (DRMMD) recently announced a groundbreaking Video Case Study It demonstrates the power of organic SEO and strategic content creation. Through their efforts, a previously struggling cosmetic surgery clinic experienced an astounding 5680% growth without any advertising or pay-per-click spending. This success story highlights the effectiveness of high-quality content creation, content marketing, outreach through press releases, PR media news articles, and search engine marketing to rank on the first page of Google search rankings and drive significant amounts of organic traffic and visitors to the cosmetic surgery clinic's website.
Content marketing video case study saw a 56.8x increase in rankings and patient traffic. Image courtesy of Marty Stewart, Doctor Marketing, MD™
“This case study features a plastic surgeon's practice that increased organic traffic by 5,680% through strategic SEO, without investing in PPC advertising. This incredible growth demonstrates the power of a consistent SEO plan to drive ongoing visibility and patient engagement. This is a clear example of how a medical business can succeed online without relying on paid advertising.” Said Marty StewartChief Marketing Officer (CMO), MD™, Doctor Marketing Best Digital Marketing Company for Orthopedic Marketing and Plastic Surgeon Content Marketing.
Plastic surgeon website traffic was “dead” for years until strategic guidance and implementation from DRMMD. Image courtesy of Marty Stewart, Doctor Marketing, MD™
First challenge: a lackluster website
The client's website was virtually lifeless, recording little traffic through early 2022. Despite working with a talented web design company, SEO efforts were ineffective and the website was not realizing its potential. The site's performance was dismal, with only 3,500 clicks from Google in nearly a year, a low average position in search results on page 4 or 5, and only 785 keywords indexed. Low visibility meant fewer opportunities for potential patients to learn about the clinic, which directly impacted patient acquisition and revenue.
Previously: Medical clinic website was ranking poorly on Google and was ineffective at attracting new patients. Image credit: Marty Stewart, Doctor Marketing, MD™
Physician marketing, strategic intervention by physicians
Doctor Marketing, MD focused on publishing rather than taking over the website High quality content every dayThis strategic intervention was launched on September 5, 2023. The team meticulously created content that was not only relevant and engaging, but also SEO optimized. By reverse engineering what potential patients were searching for, they were able to create content that resonated with their target audience and addressed their needs and questions.
AFTER: Google Analytics shows a dramatic increase in online visibility for the surgeon's practice website. Image courtesy of Marty Stewart, Doctor Marketing, MD™
Key metrics and results: A detailed analysis
The transformation has been nothing short of phenomenal. Let's take a closer look at key metrics before and after Doctor Marketing, MD's engagement.
MD's involvement prior to Doctor Marketing:
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Clicks: 3,500 in 11 months
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Average ranking: Page 4 or 5 of Google
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Indexed Keywords: 785
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Average clicks per day: Ten
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Average monthly impressions: 300
After working as a doctor marketing physician for 5 months:
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Clicks: 88,400 in 5 months
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impression: Approximately 5 million
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Click-Through Rate (CTR): 3 times
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Average rank improvement: 3 times
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Indexed Keywords: Related keywords increased 17.6 times
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Average clicks per day: 508
Before and After (B&A) statistical comparison showing dramatic improvement in just 5 months. Image courtesy of Marty Stewart, Dr. Marketing, MD™
Performance spikes
Consistent, High-quality content The website's exposure is also evident from the dramatic increase in clicks and impressions: the website experienced an unprecedented surge in traffic from September 5, 2023 to February 4, 2024. The data shows a sharp increase in performance metrics, including a significant increase in top 3 search rankings and featured snippets.
Google Search Console data is visual proof of this success: before the intervention, the site was virtually invisible and struggled to gain attention. After the intervention, the site saw an explosion in daily clicks and impressions, proving the effectiveness of the tool. A strategic content approach.
Organic Google Search Traffic and Pay-per-Click (PPC) Advertising
One of the most impressive aspects of Doctor MarketingMD’s success with this plastic surgery practice is the results it gets from organic search traffic on Google. Pay per click (PPC) Advertising. PPC advertising is often touted as a way to generate traffic quickly, but it also has a major drawback.
PPC problem #1: High costs, low results
PPC Campaigns It requires a huge investment. Every click on an ad incurs a cost, and the costs add up quickly, especially in a competitive industry like cosmetic surgery. Despite the high costs, the results are often disappointing. Many companies PPC Campaigns It doesn’t provide the expected return on investment (ROI), leading to wasted resources and disappointing results.
PPC problem #2: Poor campaign management
Major issues PPC Advertising Quality Campaign Management. many Companies that manage PPC Campaigns lack the dedication and expertise needed to optimize performance, often relying on automated settings and generic strategies that don't address the unique needs of each individual business. This lack of personalized attention results in suboptimal ad placements, irrelevant clicks, and ultimately poor ROI.
PPC Problem #3: Negative ROI
A combination of high costs and inefficiencies Campaign Management PPC advertising often has a negative ROI. Companies spend more on advertising than they earn from traffic, Pay per click This is an unsustainable long-term strategy, in contrast to the cost-effectiveness of organic SEO, which focuses on attracting customers. High-quality traffic Through valuable content and strategic optimization.
Solution: Better ROI with Organic SEO
In comparison, Doctor Marketing MD's approach to organic SEO has proven to be much more effective and sustainable. High-quality content and Strategic SEO Practicesthe clinic achieved an astounding 5680% increase in organic traffic without any advertising spend. This success highlights the excellent ROI of organic search traffic, which continues to provide value over the long term without the ongoing costs associated with PPC.
The Value of Organic Traffic: Cost Savings and ROI
One of the most impressive aspects of this success story is the estimated organic traffic. If the traffic generated by Doctor Marketing MD had been acquired through pay-per-click, the cost would have been staggering, reaching $76,900 in a single day. Organic SEO Drive cost-effective, high-quality traffic: By leveraging organic search traffic, the clinic not only saved a lot of money on advertising costs, but also achieved a higher return on investment.
A comprehensive strategy: Beyond content creation
Doctor Marketing, MD's success wasn't just about creating content — it involved a comprehensive strategy that included:
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Keyword research: Identify and target high-value keywords that your potential patients were searching for.
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On-page SEO: Optimize each piece of content with appropriate keywords, meta tags, and internal linking structure.
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Technical SEO: We ensure your website is technically sound, has fast load times, is mobile optimized, and is properly indexed by search engines.
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User Engagement: Not only is it SEO friendly, but it also creates engaging, informative content that encourages users to stay on your site longer and interact with your content.
Conclusion: A new era in plastic surgery
Doctor Marketing, MD's organic SEO and content strategy expertise proved to be a game-changer for this plastic surgery clinic. The results speak for themselves: a 5680% increase in organic traffic, improved search rankings, and a significant increase in patient acquisition. This case study was Strategic Content Marketing Learn about organic SEO that will transform your website performance.
Future outlook
The journey doesn't end here. Doctor Marketing, MD works closely with the cosmetic surgery clinic to continue to refine and enhance their strategies to ensure sustained growth and success. A continued focus on high-quality content coupled with strategic SEO practices will see even greater results in the future. This success story serves as inspiration for other medical clinics looking to leverage the power of organic SEO to drive growth and attract new patients.
With meticulous planning, expert execution, and unwavering dedication, Doctor Marketing, MD has set a new standard for SEO success in the healthcare industry. Their proven approach shows that with the right strategy, even the lowest performing website can be transformed into a powerful tool for growth and patient acquisition.
Pictured above is Marty Stewart, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO). Image courtesy of Doctor Marketing, MD™
About Doctor Marketing, MD™
Doctor Marketing, MD™ is Best Medical Marketing Companies,Specialized field SEO Digital Marketing for DoctorsContent creation, content distribution, strategy, etc. We work with top physicians and surgeons, healthcare companies, medical professionals, private practices, medical groups and clinics, hospitals, executive leadership and leaders across the healthcare industry and medical specialties.
Doctor Marketing, MD™ has built a world-class content writing team of award-winning writers, SEOs, copywriters, literary experts, and ghostwriters who have perfected a proprietary content assembly line process and specialize in content production at scale through well-crafted blog posts, articles, and medical content that attracts new patients.
Doctor Marketing, MD™ helps medical professionals and healthcare providers attract new patients and increase patient acquisition better, faster and with less effort.
need Hire a Search Engine Optimization Manager Are you looking for strategic marketing guidance for your doctor's office, healthcare, medical, clinic, medi-spa, plastic surgery, or cosmetic surgery?
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