Alternative Digital Agency has announced the hiring of Mashkoor Ahmed as Director of Innovation, AI and Data Analytics and Akarsh Kavuttan as SEO Strategist, a move aimed at strengthening the company's capabilities in digital strategy development.
Machecourt specializes in digital platform innovation leveraging AR, VR, mixed reality and gesture-enabled solutions and has over 17 years of experience transforming digital strategies for major brands. His role will focus on driving digital marketing strategies leveraging generative AI and digital analytics to improve outcomes for clients.
“We are pleased to welcome Mashkoor and Akarsh to our team,” said Yash Ganatra, Director, Alternative Digital Agency. “Their expertise will strengthen our ability to deliver innovative digital solutions that meet the evolving needs of our clients.”
Akarsh has 7 years of experience across Banking, Financial Services, Insurance, Education, Travel and E-commerce. He leads the SEO team to execute strategies for the AI ​​era, which involves optimizing clients' visibility and driving organic growth through advanced SEO practices.
“Our goal remains focused on delivering customized solutions that drive client success,” Ganatra added. “This expansion strengthens our digital strategy capabilities and underscores our commitment to delivering measurable results.”
Alternative Digital Agency aims to continue its mission of providing strategic digital solutions based on innovation and a customer-centric approach.
“This strategic expansion reinforces our commitment to adapt and evolve in the dynamic digital environment,” Ganatra concluded.
